​I'm Alexa, the creator behind this little candle shop based in New Jersey. I specialize in curating home and bath products, always exploring new ways to bring unique and thoughtful creations to my customers. From the start, I aimed to set my brand apart from the typical online or in-store options by offering luxurious scents you might not find anywhere else, all at an affordable price.
I opened my shop in 2020, born out of my personal struggle with discomfort caused by conventional candles. These often triggered headaches and shortness of breath, inspiring me to create a sanctuary of wellness through my craft. My mission has been to provide customers with products that not only enhance their environment but also promote wellness and self-care rituals.
In addition to running my shop, I am a certified integrative health practitioner and wellness coach specializing in the mind-body connection. I am passionate about helping individuals understand the connection between trauma and chronic/autoimmune disorders, empowering them to take their own path in healing and reversing their symptoms.
You don’t need to earn rest.
Every home deserves a designated space for a calming sanctuary. Rue Street was established to promote calming and mindful rituals in your home. I craft simple, handcrafted products that can greatly impact the way you live in your space. When self-care is incorporated into your daily ceremonies and rituals, your home will always be a restful environment.
Growing up on the East Coast I have always found inspiration in New York. In 2013 I spent some time working and going to school in the city. There is just something about the energy and the tall buildings that has always motivated me to start something from the ground up. More importantly though, the quiet stillness of upstate New York in the winter and spring is what really draws me in. The warm industrial look of the architecture in the shops and apartments in the city, combined with the bright and all natural elements of the homes in upstate is what truly inspired this brand.
Rue Street has a simple mission: to create products with captivating scents, clean-burning wax, and sophisticated, minimalist design.
x Alexa
